• What being tied to equality means for me
  • Joshua Adam Brueckner
What being tied to equality means for me

Photo courtesy of Bows-N-Ties

The United States Supreme Court recently made a nationwide ruling that none of the 50 states within the country could ban same-sex marriage rights. I’ve decided to stand tall on behalf of my company (SKINNYFATTIES) to congratulate America on this national achievement. I’m so passionate about freedom of marriage because the more that the LGBT community is treated with respect, the less suffering our youth have to endure.

See, growing up in small town Ohio, being gay was looked down upon. I was bullied, harassed and surrounded by people that made me feel unwelcome and alone. I was so mad and ashamed with myself — I’m gay and had no choice in the matter. According to The Trevor Project, each episode of LGBT victimization, such as physical or verbal harassment or abuse, increases the likelihood of self-harming behavior by 2.5 times on average. LGB youth are 4 times more likely, and questioning youth are 3 times more likely, to attempt suicide as their straight peers. Without the support and guidance of my family, suicide might not have been too far off for me too.

My boyfriend (left) and I, Nov. 2014

Speaking on behalf of my company’s values poses a huge financial risk, as we have a sizable database of right-wing facing customers that could avoid us after witnessing our stance on the ruling. Sadly, when we temporarily updated our profile images across all social media to a rainbow gradient version of our logo, we lost over 150 followers within a day. If it means SKINNYFATTIES’ values around equality shines, I’m prepared to lose all of our followers.

SKINNYFATTIES is proudly tied to equality for all.

In a different light, LGBT advertising seems to be working really well for some brands. A recent study done by Google Think observed brands such as Honey Maid and Burger King bring positive widespread impact on the LGBT community. The study goes on to tell us that 47% of young millennials are more likely to support a brand after seeing an equality-themed ad. Furthermore, we may be losing a handful of people with our position, but this study tells us there is opportunity to gain a load of new customers.

Whatever your position on this matter may be, I urge you to stand tall with kindness. Love, respect and compassion for one another is the only way we will survive. But let it be known: SKINNYFATTIES strongly advocates for equality, and we will continue to support and foster the LGBT community.

  • Joshua Adam Brueckner

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